The subscription model for software isn’t new. Companies like Netflix and Spotify have enjoyed success while easing users into a highly effective business model. Just look at the success of some software-as-a-service (SaaS) companies – looking at you DropBox and Salesforce – offering monthly or annual service subscriptions and pulling in multi-billion valuations. It’s more evident than ever that customers prefer subscriptions. According to a 2013 Economist study, four out of every five businesses (that’s 80 percent for those of us who don’t do math) are seeing a change in how their customers want to access and pay for goods…
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