About Us

The Unicorn Group was formed in 2002 to address the demand of small to medium-size businesses. They were looking to market their disruptive product or service to key decision-makers.

Over the years we have helped dozens of entrepreneurs scale their businesses by driving effective business development solutions. As our reputation grew, we attracted traditional blue-chip small to medium size businesses. Those who wanted a consulting firm that could get them in front of Fortune 1000 decision-makers. In addition, they requested support in the areas of coaching to raise much needed institutional capital. We pride ourselves on delivering the “secret sauce” for over 130 clients.

We have continued to grow by word of mouth. Our clients look to us as their ‘trusted business advisor’ on a range of business development challenges.  

During the Federal government shut down of 2008, we began receiving referrals to expand our service offerings to government contractors. We began helping those who were in an uncertain business climate and needed guidance to support coveted executive relationships in government. In addition, they needed to transition to a blend of commercial/government customer mix, or raise capital to stave off the possibilities of downsizing.

Today, we continue to listen to the needs of our valued clients. We have added key professionals to our team to offer additional services including Business Advisory, Strategic Consulting, and Funding Readiness. In addition, we have expanded our client roster to include Fortune 100 companies who want the “Unicorn Experience” to improve their executive-level business development outcomes.

Access, Experience, & Trust



We have access to a Rolodex of executive-level relationships to get you a meeting with C-Suite Executives



The management team of The Unicorn Group brings over 100 years of collective experience. We have spent over 20-years developing the process of Executive Relationship Marketing (ERM).



Our records speak for themselves. We have had over 130 successful clients and we are backed by 17 years of experience.

Executive Relationships


“The Unicorn experience exceeded our expectations. With a highly competitive environment and tight recruiting market for proven, full-time account executives, B2E Markets needed a company that understood executive-level selling and with a Rolodex to make sales happen. I highly recommend Unicorn to any early to middle stage technology company..”

Orville A. Bailey, CEO, B2E Markets

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11810 Grand Park Avenue, Suite 500, North Bethesda, MD 20852

Executive Relationship Marketing: The ‘Secret Sauce’ for any successful early-stage company

 Imagine what your company’s revenue would look like if you could arrange 10-15 meetings in 90 days with top C-Suite executives. This White Paper goes into depth on this sophisticated process.

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