Shell and Team Penske have renewed their sponsorship agreement for both NASCAR and INDYCAR. But the deal is far, far bigger than a traditional motorsports sponsorship. Here’s how the deal is the quinessential business-to-business relationship.
As The 2017 Daytona 500 Approaches, Shell And Penske Renew Sponsorship To 2022 And Beyond
by Maury Brown, Contributor | Feb 24, 2017 | Business Enhancements, Uncategorized