Vancouver-based Lululemon, founded in 1998, played an important role in launching the athleisure craze. Over the last five years, hundreds of activewear startups have popped up around the world, from Outdoor Voices and Aday in the U.S. to RumiX in Hong Kong. But Canada has also been a very fertile ground for startups that take …
Continue reading “Two decades after Lululemon, Canada is a hotbed for athleisure”
Vancouver-based Lululemon, founded in 1998, played an important role in launching the athleisure craze. Over the last five years, hundreds of activewear startups have popped up around the world, from Outdoor Voices and Aday in the U.S. to RumiX in Hong Kong.