Shell and Team Penske have renewed their sponsorship agreement for both NASCAR and INDYCAR. But the deal is far, far bigger than a traditional motorsports sponsorship. Here’s how the deal is the quinessential business-to-business relationship.

Executive Relationship Marketing: The ‘Secret Sauce’ for any successful early-stage company

 Imagine what your company’s revenue would look like if you could arrange 10-15 meetings in 90 days with top C-Suite executives. This White Paper goes into depth on this sophisticated process.

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