Team One strategy chief Mark Miller talks to Wimbledon CEO Richard Lewis about balancing tradition with innovation, and more.
Team One strategy chief Mark Miller talks to Wimbledon CEO Richard Lewis about balancing tradition with innovation, and more.
This is the final of a five-part series by Team One chief strategy officer Mark Miller on long-term brand building in contemporary marketing, and balancing long-term thinking with the urgent necessity of short-term action (check out the first installment on The Ritz-Carlton, the second on Taylor Guitars, and third on It Gets Better, and fourth on Girls Who Code).