Different Isn’t That Difficult; It Requires … Doing Things Differently Innovation Programs Based On Best Practices are Doomed to Mediocrity Things I’ve heard recently from c-suite executives about their own innovation programs: “Floundering and ineffective, if I’m honest.” “Mediocre results, we just can’t seem to get to anything really different.” “Lackluster. I’m not impressed by what they come up with.” “We don’t do idea generation well.” These are the words I’ve heard innovation directors and c-suite executives use to describe their own innovation programs. Sad isn’t it, those words are depressing. It’s enough to contemplate bringing a swift end to the thing. The quotes above are all from larger company high level managers who already have highly defined innovation processes
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