Industry News

How To Embed A Survey Within Email That Actually Gets Responses

If you have any prior experience with surveying your customers and prospects through email than you’re probably reading this because your response rates are still low. Or if you don’t have any experience, you probably already know the potential upside of using surveys but you’re not quite sure on how to embed a survey within an […]

The post How To Embed A Survey Within Email That Actually Gets Responses appeared first on YesInsights Blog.

The Chinese think Palo Alto is dumpy

 Good news! The great Raw Water Story of 2017 is finally over. Google tells me that searches went up ten-fold over the raw water craze, but thankfully, humans seem to have filtered out any more stories or follow ups. Silicon Valley can rest easy. But wait! There is another crisis brewing, and it isn’t the animal fecal matter in your algae water. Over the past few days, we’ve seen… Read More

Interfaces are dying, so your brand needs a bigger personality


Less than a decade ago, branding style guides used to be a huge PDF covering multiple visual aspects of a brand, such as typography, colors, and photography. When digital came about, style guides started to account for pixel-based touchpoints between brand and consumer, including things like header styles, grid systems, and more detailed interaction design patterns. Over the years, they have continuously evolved. Static PDFs were not appropriate for representing hover states, animations, drags and drops, and other user interactions anymore. In the past couple years, we started creating living design systems, covering interface behaviors that can only be represented in…

This story continues at The Next Web

Mike Moritz and the declining America worker

 Storied Sequoia investor Mike Moritz threw fire into the tech Twitter gumbo with his observations of hard-working Chinese workers and slothful Silicon Valley engineers. Moritz, a billionaire, clearly needs page views to fund his retirement. The major money quote about Silicon Valley is this: “In recent months, there have been complaints about the political sensibilities of speakers… Read More

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